Do It for the Culture: The Case for Memes in Qualitative Research

Memes are a prominent feature of global life in the 21st century. The author asserts that memes are significant to current and future qualitative research. In particular, the text establishes memes as: (a) part of everyday communication, expression, and explanation, thus useful in qualitative research; (b) valuable cultural units and symbols; (c) forms of rapport building and cultivating relational research; (d) approaches that bolster and sustain remote data collection; (e) methods that infuse agency, humor, and creativity into the research process. The author then showcases distinctive ways memes can be effectively incorporated in qualitative research pursuits and publications. The article concludes with the necessity of data collection and representation approaches that advance the meaningfulness and cultural-relevance of qualitative inquiry.

Highlight, take notes, and search in the book

Communicating with Memes: Consequences in Post-truth Civilization (Communication Perspectives in Popular Culture)

When memes aren't funny - The Signal

40+ Hilarious research memes that will make you smile

Memes and Identity – Meme Studies Research Network

Information, Free Full-Text

From Play to Political Action: Prosumerism on Fanvideo Meme Production

Seeing Wetiko: Tracking the Spread of Memes on Social Media

Internet memes related to the COVID-19 pandemic as a potential coping mechanism for anxiety

Memes as Shortcut to Consumer Culture: A Methodological Approach to Covert Collective Ideologies

TikTok Politics and the Era of Embodied Memes

Solved 10. Ms Lovendino and her team are interested in

Constance Iloh on LinkedIn: #memes #researchmethods #qualitative

Do It for the Culture: The Case for Memes in Qualitative Research