Airbnb's earnings surge after 'incredibly effective' marketing shift

The travel accommodation business's decision to cut performance marketing and increase brand investment two years ago is paying off, it claims, with the move away from 'buying customers' to 'education'  boosting direct bookings and retention, and helping grow profit.

Airbnb's earnings surge after 'incredibly effective' marketing shift

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Mitso (@MitsoMarketing) / X

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