Google kills off FLoC, replaces it with Topics

FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is dead. In its place, Google today announced a new proposal: Topics. The idea here is that your browser will learn about your interests as you move around the web. […]

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Google kills off FLoC, replaces it with Topics

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Google Drops FLoC, Pivots Towards Topics and FLEDGE