Pokemon GO craze: What it means for advertising and app revenue models

A few weeks into its launch, Pokemon GO has already surpassed all expectations in terms of revenue generation and its impact on Nintendo stock prices.

Take Advantage of New Marketing Strategies Using Pokémon Go

MH Now Revenue in October at $31 Million, Just Behind Pokémon GO : r/MHNowGame

Hollywood reacts to 'Pokemon Go' craze

Is “Pokémon Go” the Future of Digital Marketing?

Pokemon GO craze: What it means for advertising and app revenue models

Pokémon Go becomes global craze as game overtakes Twitter for US users, Pokémon Go

Pokemon Go and Yogurt? How Giant Brands Are Joining the Craze

Pokemon Go Guide: Avoid These 10 Real-World Hazards – The Hollywood Reporter

Pokémon Go's retention rates, average revenue per user are double the industry average

Pokemon Go case study: App Marketing Strategy and Revenue

What is really behind the Pokémon Go craze - The Washington Post

Pokémon Go Cheaters Get a 'Shadowban' From Developer Niantic

Pokémon Go - Wikipedia