Presentation matters: The effect of wrapping neatness on gift attitudes

University of Nevada, Reno researchers explore how wrapping gifts too neatly inflates the expectations of the gift inside.

Frontiers Does wearing facial masks increase perceived facial

It's actually a good thing if you're really bad at wrapping

Gift Research Across Disciplines (2000-2022): A Compilation

The divergent effects of neat food presentation on purchase

PDF) Presentation Matters: The Effect of Wrapping Neatness on Gift

The psychology behind a great Christmas present.

Study: People will love a gift more if it's poorly wrapped

PDF) Presentation Matters: The Effect of Wrapping Neatness on Gift

The person who dares to give the gift a 'smooth wrapping' will be