The Wizarding World: From Story to Experience – Transmedia Blueprint

POTTERMANIA 2000! Here we are, The Wizarding World is back, yet it oddly hasn’t got anything to do with the story – which is kind of amazing. I (along with many young British children) was exposed to Harry Potter during its 'mania' days from the late 90s to mid-2000s. It was inescapable, and I got…

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The Wizarding World: From Story to Experience – Transmedia Blueprint

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How J.K. Rowling uses the transmedia storytelling to keep the wizarding world alive?