Rage Bait Know Your Meme

Rage Bait or Ragebait, also known as Rage Baiting or Outrage Bait, is a slang term for content that is explicitly made for the purpose of causing anger in others online. Though it originally started as an offshoot of flaming and trolling, with the increased monetization of the internet and take culture, the practice of rage baiting has turned into a strategy for generating impressions through angering people into engagement. While similar to engagement bait, rage bait is specifically created to elicit visceral reactions from people to consequentially boost content or interest in something through outrage.

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