Nielsen measures the social conversation around TV

The Twitter / Nielsen TV rating service will take a weekly poll of which US TV shows have the largest audience on Twitter.

Nielsen announces major changes to improve TV audience measurement - Insider Intelligence Trends, Forecasts & Statistics

Nielsen Now Tracks Interactions With TV Stars' Social Media Posts, Which Drive 60% Of Engagement For Shows - Tubefilter

Broadcast and cable make up less than half of TV usage for first time

Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen Data 05/13/2021

TV Ratings and What They Mean - Central Casting

TV Ratings Explained: A Guide to What the Data All Means – The Hollywood Reporter

At Last, Television Ratings Go to College - The New York Times

Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV

KPIX at 75: A flatulent Leslie Nielsen on People Are Talking - CBS San Francisco

Nielsen Launches Way to Track Celebrity Social-Media Touts of TV Shows

Nielsen Social Content Ratings with Measurement Across Twitter and Facebook in 2024 - Reviews, Features, Pricing, Comparison - PAT RESEARCH: B2B Reviews, Buying Guides & Best Practices