Apple Is Taking On Apples in a Truly Weird Trademark Battle

Apple, the company, wants rights to the image of apples, the fruit, in Switzerland—one of dozens of countries where it’s flexing its legal muscles.

Behind Apple's Aggressive Moves to Protect Its Trademark - The New York Times

Apple is taking on apples in a truly weird trademark battle - WIRED

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Apple is taking on apples in a truly weird trademark battle - WIRED

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Apple is taking on apples in a truly weird trademark battle - WIRED

Apple is trying to trademark depictions of actual apples

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Apple is taking on apples in a truly weird trademark battle - WIRED

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Apple is forcing a 111-year old fruit company to change its logo in a weird trademark battle - Neowin

Behind Apple's Aggressive Moves to Protect Its Trademark - The New York Times